According to the Drug Free Action Alliance Super Bowl Survey of middle and high school students, two of the top three “most memorable” commercials were beer commercials. The No. 1 most liked and most remembered commercial was a beer ad featuring a Clydesdale horse competing with a Dalmatian in a game of fetch. Anheuser-Busch also produced the three most recalled ads last year and took the title as “top advertiser” with more commercial time than any other advertiser.
Alcohol is the leading drug problem among youth with approximately 10.7 million underage drinkers in the United States. Nearly 6.6 million underage drinkers are considered binge drinkers and more than 2.1 million are classified as heavy drinkers. Research shows that heavy alcohol use by adolescents has long term effects on brain development. Youth who begin drinking before age 15 are five times more likely to develop alcohol dependence later in life than those who begin drinking after age 21.
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Research has shown the negative impact that alcohol marketing has on youth. In the Archives of Pediatric and Adolescent Medicine 2006 reported that youth who saw more advertisements on average drank more than those who did not see the ads.
If you want hold the alcohol industry accountable and complain about irresponsible ads go to www.MarinInstitute .org/talkback.
Resource: Drug Free Action Alliance
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